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2019 CMLA Mortgage Expo
2019 CMLA
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How will Amazon, Redfin and Zillow Affect Loan Officers?
Steve Polston
Steve Polston - CEO HomeScout
A discussion surrounding the potential impact with these companies moving in on the mortgage market and how realtors and LOs are still in a good place.

About Steve

Steve Polston is the Founder, President, and CEO of HomeScout / Home Buyers Marketing (HBM). He is a thought leader and innovator in the areas of real estate and mortgage technology, as well as sought-after expert in the field of lead conversion and marketing workflows integrated into consumer-facing technologies. Steve has helped shape an industry over the last 25+ years.
Steve played a key role in the development of the Home Scouting® real estate and lending platform. His vision to introduce lenders to homebuyers in the early stages of the buying cycle has made an industry-changing impact on a loan officers’ ability to generate leads and increase conversion. The introduction of the latest enterprise-level search platform, HomeScout®, builds on the legacy technology by providing consumers with 100% MLS listings for over 700 markets nationwide and continues to help redefine the role of loan officers in today’s dynamic real estate market.
Prior to founding HBM, Steve was one of the principals involved in founding ERA Real Estate, an international real estate franchise that was taken public, as well as the Chairman and CEO of ERA Mortgage.
Steve treasures time with his family and spending as much time as he can with his four grandchildren. He is also an outdoor enthusiast who enjoys hunting, fishing and private aviation. In true appreciation of his life’s successes, Steve also believes in going back and serves as the Chairman for the family foundation that serves supports the needs of those less fortunate.