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How To Maximize Marketing’s Influence as it Integrates with Internal Teams
Learn how to maximize the influence of your marketing campaigns.
David Arnett
David Arnett
Vice President of Marketing & Communications, Cherry Creek Mortgage
Panelist

About David

My lifelong passion for art and visual creation was the catalyst for my love of marketing. The opportunity to combine my creativity with business acumen inspired me to pursue a marketing career that allows me to drive strategy, develop teams, and deliver measurable business results. With over 21 years of experience, I strive to be a dynamic and forward-thinking leader.

After starting my career in Graphic Design, I quickly expanded my knowledge base by translating my design skills into web programming expertise. With a well-rounded background in digital media and print design, combined with my experience in integrated marketing, I then launched my own digital agency. I also led promotional and creative efforts for BookIt.com, where I maximized sales and profitability through strategic marketing planning and external communications.

In my current role as Vice President of Marketing and Communications at Cherry Creek Mortgage, I oversee all branding, marketing, and communications efforts. By harnessing the power of data from SEO efforts, social media analytics, email marketing, and more, I empower my team to generate growth opportunities for the company and its loan officers every day. With an emphasis on the importance of collaboration, individuality, attention-to-detail, and professional growth, my goal is to create a team culture of positivity, hard work, and innovation.

Alec Hanson
Alec Hanson
Senior Vice President, Production, loanDepot
Panelist

About Alec

Alec Hanson is a contemporary leader within the Mortgage Industry. Constantly striving to improve, he began his career in origination in 2004 funding over $85M and was named "Rookie of the Year" by Scotsman’s Guide. Every subsequent year Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M. From there Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level.

Hanson has received HouseWire’s "Rising Star" award both in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division, overseeing approximately $4B in annual production. A dynamic coach and thought leader, Hanson believes in leading and coaching within the trenches of the business. He loves leading originators across the country and is the author of loanDepot’s "Modern Lending Playbook," a strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professionals skill sets into the modern era. Alec is also the author of “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer,” which details a systemic approach to help Mortgage Professionals succeed in the digital world.

Alec is married to his beautiful wife of 15 years, Erica, and is the proud dad of Phoenix (9 years old) and Scarlett (6 years old). He can be found on IG rocking the #dadlife hashtag most nights and weekends.

Haley Parker
Haley Parker
Fairway Independent Mortgage
Panelist

About Haley

Bio coming soon.

Phil Treadwell
Phil Treadwell
VP of Development & Regional Manager, Mason-McDuffie Mortgage
Panelist

About Phil

Phil Treadwell is a 16-year veteran of the mortgage industry as both a top-producing mortgage banker & independent mortgage broker. He is the founder & host of the Mortgage Marketing Expert podcast and was recently named one of the “40 Most Influential Mortgage Professionals Under 40” by NMP Magazine. Phil has built sales teams in markets all over the country and been coached by some of the mortgage industry’s elite. He currently serves as the VP of Development & Regional Manager for Mason-McDuffie Mortgage.

Clayton Collins
Clayton Collins
CEO, Housingwire
Moderator

About Clayton

As president and CEO, Clayton Collins leads HousingWire’s corporate strategy, product and editorial roadmap, while building a world-class team of business media professionals. He is also the founder and managing partner of Riomar Capital. Prior to founding Riomar Capital, Collins worked at RBC Capital Markets in the mergers and acquisitions group and served as vice president of national sales and marketing at Citibank.

His drive to increase HousingWire’s impact earned him a spot on the 2018 Folio: 100, a prestigious list of leaders and operators in the media industry. Collins holds a degree in business administration from Elon University and completed his MBA at The Fuqua School of Business at Duke University.