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Agenda
We’ve gathered the top experts inspire you, and we’re bringing them to the 2020 CMLA Convention!
Thursday, August 6, 2020
8:00 AM - 8:45 AM
A View from Washington
Robert D. Broeksmit, CMB , President & CEO, Mortgage Bankers Association
Hear the latest news from Washington and industry update.
8:45 AM - 9:45 AM
The Economic Recovery: How Vigorous and When?
Elliot Eisenberg, GraphsandLaughs, LLC
Elliot Eisenberg, Ph.D. promises to entertain and educate as he discusses the short-term and longer-term health of the US economy in light of SARS-Cov-19. Dr. Eisenberg will discuss the most recent statistics on key topics such as the depth and breadth of the decline in GDP, timing and vigor of the recovery, consumer sentiment, auto lending, new and existing home sales, refi activity, home prices, inflation, interest rates, the health of labor markets, the impact of the just passed CARES Act and more. Find out everything you need to know to interpret the most critical data and gain a better understanding of market conditions and what may lay ahead and why.
9:45 AM - 10:00 AM
Break
10:00 AM - 11:00 AM
Diversify Your Production and Grow Your Business
Steve Lujan, Radian
Kristin Messerli, Cultural Outreach
Paige Omohundro, CHFA
Tony Thompson, NAMMBA (Moderator)
How to grow your business through diversity in your production channels.
11:00 AM - 11:15 AM
Break
11:15 AM - 12:15 PM
Old School vs. New School
Dan Keller, CrossCountry Mortgage
Kathryn Pedersen, Fidelity Mortgage
Eric Wiley, Pacific Residential Mortgage, LLC
Dave Savage, Mortgage Coach (Moderator)
Additional Panelist Announcements Coming Soon
Are relationships still valued? Should LOs and companies embrace tech only as a strategy? Hear from industry experts on how to grow your business in the changing industry environment.
Post-2020 Election Predictions - Republican vs. Democrat Swing on Politics
Alden Knowlton, Mortgage Bankers Association
Alden Knowlton, Associate Vice President of Political Affairs at MBA, will share insight from ‘Inside the Beltway.’ Historically, Labor Day marked the traditional beginning of the campaign season with respective national parties hosting summer nominating conventions and candidates subsequently barnstorming the nation for a few months before voters cast ballots in November. In the days of social media and 24-hour news cycles, presidential campaigns have become years-long efforts, but with both parties set to host their nominating conventions in the coming weeks, the campaign cycle has officially hit its stride. This session will analyze the present political environment and empower conference attendees with an understanding of issues facing the real estate finance industry. She will highlight the political landscape of the election year and address how mortgage banking concerns will be affected by the outcome.
12:15 PM - 12:30 PM
Break
12:30 PM - 1:30 PM
Giving Back to the Community and Annual Awards Working Lunch
Grab your lunch and join us for a discussion about giving back to your community through the Colorado Homeownership Coalition. CMLA's annual awards will also be announced during the lunch session.
12:30 PM - 2:30 PM
Digital Results Marketing and Sales Bootcamp for Mortgage Professionals
Bruce Lund, 90 Day Sales
Alex Caragiannides, BSM Vault
Designing a 1-Page Marketing and Sales Plan that will Consistently Grow and Scale your Business!
  • How To Find A Hungry Crowd, Who Will Jump Through Hoops To Do Business With You
  • How To Create Advertising Messages That Give You An Instant Edge Over Your Competition (Without Being Pushy)
  • The Best Place To Advertise For Your Business To Maximize Your Return On Investment
  • Never Worry About Lead Generation Again; Filling Your Pipeline
  • How To Take Prospects From “Who Are You” To “I’m Thrilled To Be Talking To You”
  • How To Set Up A System Which Virtually “Closes The Sale” For You
  • How To Use Checklists, Systems And Smart Technology To Turn Prospects Into Raving Fans
  • Where The Real Money Is Made: Exactly What To Do To Boost The Lifetime Value Of Existing Customers and How To Set Up A Deliberate Process For Getting A Predictable Number Of Referrals Every Month
1:30 PM - 1:45 PM
Break
1:45 PM - 2:45 PM
2020 and Beyond - What is the Future of the Mortgage Industry?
Rick Arvielo, New American Funding
Eddy Perez, Equity Prime Mortgage
Glenn Stearns, Kind Lending
Christine Beckwith, Vision Your Success (Co-Moderator)
Jason Frazier, Mortgage X Creative (Co-Moderator)
What business model will thrive in the changing mortgage industry environment? Industry leaders discuss the future of the mortgage industry.
Advocating for Your Industry
Chris Holbert, Colorado Republican Minority Leader
Dieter Raemdonck, CMLA's Lobbyist (Moderator)
Learn about the impact of CMLA's advocacy efforts and how your voice can make a difference in Colorado.
Your Time is NOW!
Barry Habib, MBS Highway
Never before have we seen rates at these levels, along with a very hot housing market, and abundant home equity levels. How are you maximizing this amazing opportunity? How are you planning for your future?
  • Forecast for Real Estate and Interest Rates post COVID
  • What will be the hot segment of the market?
  • How to best market to where the action is
  • Keeping buyers engaged in a tight inventory environment
  • Showing opportunity for wealth creation
  • Properly analyze refinances
  • Uncover bigger opportunities and change your customers’ lives with debt consolidation
  • Ways to create engagement on social media
2:45 PM - 3:00 PM
Break
3:00 PM - 4:00 PM
Navigating eMortgages: From Implementation to Execution
Genevieve Crumbie, Plaza Home Mortgage
Mike Hole, Cherry Creek Mortgage Company
Lisa Klika, Guild Mortgage
Bob Pathman, MERSCORP Holdings (Moderator)
Learn from your peers! Panelists from each lender organization will explain their company’s digital strategy and how they integrated eNotes into their workflow. They’ll cover the per-unit cost savings, execution and enhancing the integrity of their collateral. You’ll learn what questions to ask during your research process, who to involve in your internal project team, and how to gain loan officer buy-in to provide a better borrower experience. You’ll be able to ask questions and leave with a checklist of tasks your organization will need to complete to make this "e" vision a reality.
4:00 PM - 4:15 PM
Break
4:15 PM - 5:15 PM
How To Maximize Marketing’s Influence as it Integrates with Internal Teams
David Arnett, Cherry Creek Mortgage Company
Alec Hanson, loanDepot
Haley Parker, Fairway Independent Mortgage
Phil Treadwell, Mason-McDuffie Mortgage
Clayton Collins, HousingWire (Moderator)
Learn how to maximize the influence of your marketing campaigns.
Emotional Intelligence
Steve Scanlon, Rewire, Inc.

Emotional Intelligence

Because of the role Emotional Intelligence (EI) plays in the success of high-performing loan officers, this session will teach you about the thinking habits that foster growth. Always engaging, Steve brings the latest in neuroscience to the areas of leadership, management, sales and operational performance, interpersonal communication, and personal excellence.

We'll discuss:

  • What is EI?
  • Authentic motivation vs. hype
  • How the Lizard Brain is impacting your work
  • 6 strategies to navigate challenges and change productively in 2020

 

Schedule is subject to change without notice.